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Changing Habits with the Children's Food Trust

/ Category: News & events / Author:

Changing Habits with the Children's Food Trust

To show how bad eating habits can subtly develop and accumulate to cause adult illnesses, the Children’s Food Trust have created a thought-provoking animation​.

Throughout 2016, we were thrilled to be working with the Children’s Food Trust in our ‘Charity of the Year’ partnership. The organisation promotes the importance of healthy eating for children, equipping them and their parents with the information they need to make impactful and long-lasting change in their day to day lives. 

It’s been suggested that certain health problems in adult life, such as diabetes, obesity and bowel cancer; can be traced back to childhood behaviours. 

Many of us know this, but still struggle to maintain good eating habits in our daily lives.

So, to show how bad eating habits can subtly develop and accumulate to cause adult illnesses, the Children’s Food Trust have created a thought-provoking animation. In the animation, we follow a boy called Sam throughout his life, from the age of two, to the age of sixty two, and see the effect of his eating habits.

Professor Mary Fewtrell of the Royal College of Paediatrics and Child Health said, “Obesity is the biggest public health crisis facing the UK today – Sam’s story shows how easy it is to get into bad habits early. It also shows how the environment in which our children grow up affects their food choices. 

“From junk food advertising online and during popular family TV shows, to food that’s high in fat, sugar and salt being cheaper than healthier alternatives, we have to change the environment to help parents and children. The healthy choice should be the easy choice.”  

We at Leiths would like to extend our sincere congratulations to the charity for the impact they’ve had so far and the progress they continue to make in educating thousands of people on good eating habits. 

We’ll be sharing the video with our children, families and friends. We hope you’ll also remember to #TakeSamWithYou.

Lily Grouse

Author: Lily Grouse

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